Best London Souvenirs: What to Buy & Take Home
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Best London Souvenirs: What to Buy and Take Home
The answers to everything visitors ask: the best souvenir shops, what to take home, the best British gifts, London must-buys and the best shopping streets, from a poster studio in Camden Market.
Key facts (updated 2026-11-10):
- Classic London souvenirs: tea, shortbread, gin, Liberty prints, football shirts and London art prints and maps.
- Best shopping streets: Oxford Street, Regent Street, Carnaby Street, Bond Street, Covent Garden, Portobello Road and Camden.
- Prints are among the most practical souvenirs: light, flat-packed and long-lasting.
- 98 Types Studio, Camden Market (Market Hall, Lower Floor, Stall 3): London posters, maps and pub prints from £3. Open daily 10am–6pm.
📋 In This Guide
What is the best souvenir shop in London?
Quick answer: it depends on what you want to take home. For tea and luxury food gifts, Fortnum & Mason on Piccadilly is the classic choice; for toys, Hamleys on Regent Street; for beautiful prints and fabrics, Liberty; and for something original made in London, the independent makers of Camden Market. At our stall in Market Hall, 98 Types Studio sells illustrated London posters, street maps and pub prints designed in Camden, from £3.
The best souvenirs are the ones that are light to carry, last for years and actually remind you of your trip. Mass-produced magnets and keyrings are everywhere around Oxford Street and Leicester Square, but London is also full of independent shops where you can find something designed in the city itself.
What to take home from London?
Quick answer: the most popular things to take home from London are British tea and biscuits, London art prints and maps, a book from an independent bookshop, gin made in London, a football shirt, and anything with an iconic London image, such as Big Ben, a red bus or a black cab. Art prints are especially practical: they are light, they pack flat in a suitcase and they go on the wall instead of in a drawer.
London icons as wall art
Our London illustration posters turn the city's most famous sights into colourful wall art:
A map of the London you loved
A street map of the neighbourhood where you stayed, studied or fell in love with the city is one of the most personal souvenirs you can take home. Browse our London street map prints:
What is the UK famous for as a souvenir?
Quick answer: the UK is best known for tea, shortbread and biscuits, Scotch whisky, gin, tartan from Scotland, royal and Union Jack memorabilia, football shirts and the music of British bands such as The Beatles, Queen and Oasis. Many visitors also take home British design: prints, posters and maps that capture the country's culture.
What are some good British gifts?
Quick answer: good British gifts include a tin of English breakfast tea, a jar of marmalade, shortbread, a bottle of London dry gin, and prints that celebrate British culture: afternoon tea, fish and chips, classic pubs, British bands and football. A print has the advantage of being personal, affordable and easy to post.
What are some must-buys in London?
- Tea from Fortnum & Mason or Twinings, whose shop on the Strand has sold tea since the early 1700s.
- Something printed in Liberty's famous fabrics.
- A book from an independent bookshop, such as Daunt Books in Marylebone.
- Vintage clothes from Camden or Brick Lane, or antiques from Portobello Road on a Saturday.
- A London print or map to remember your trip: our posters start from £3, with buy 3, get 1 free.
- A poster of a famous London pub you visited: our 98 London Pubs Art Gallery has more than 100, and you can find them all on our London Pub Map.
What street in London has the best shopping?
Quick answer: Oxford Street is London's busiest shopping street, with hundreds of shops and the big department stores, while nearby Regent Street and Carnaby Street are known for flagship stores and fashion. For luxury, head to Bond Street; for independent shops and markets, Covent Garden, Portobello Road and Camden High Street are among the best.
- Oxford Street: department stores and high-street brands.
- Regent Street: flagship stores, Liberty and Hamleys nearby.
- Carnaby Street: independent fashion in the heart of Soho.
- Covent Garden: the market halls, street performers and boutiques.
- Camden: Camden High Street and Camden Market, with more than 1,000 places to shop, eat and drink. Read our Camden Market guide and what to buy at Camden Market.
Visit our London souvenir stall in Camden
98 Types Studio is an independent poster studio in Market Hall, Camden Lock Place, Lower Floor, Stall 3, London NW1 8AL, open every day from 10am to 6pm and rated 4.9 stars from 264 Google reviews. Every print is designed in our studio: London landmarks, street maps, historic pubs, British music and film. Prints start from £3 and come as a digital download, A6 to A3 or framed, with buy 3, get 1 free. If your suitcase is full, every design is also available online with UK delivery, or as a digital download you can print at home anywhere in the world.
Frequently Asked Questions
What is the best souvenir shop in London?
It depends on the gift: Fortnum & Mason for tea and food, Hamleys for toys, Liberty for prints and fabrics, and Camden Market for independent makers. 98 Types Studio in Camden's Market Hall sells London posters, maps and pub prints designed in Camden, from £3.
What to take home from London?
British tea and biscuits, London art prints and maps, gin, football shirts, books from independent bookshops and anything with an iconic London image such as Big Ben, a red bus or a black cab. Prints are light and pack flat.
What is the UK famous for as a souvenir?
Tea, shortbread, Scotch whisky, gin, tartan, royal memorabilia, football shirts and British music and design.
What are some good British gifts?
English breakfast tea, marmalade, shortbread, London dry gin and prints that celebrate British culture, from afternoon tea and fish and chips to classic pubs and British bands.
What are some must-buys in London?
Tea from Fortnum & Mason or Twinings, something in a Liberty print, a book from an independent bookshop, vintage from Camden or Brick Lane, and a London print or map.
What street in London has the best shopping?
Oxford Street is the busiest, Regent Street and Carnaby Street are famous for fashion, Bond Street for luxury, and Covent Garden, Portobello Road and Camden for independent shops and markets.
Where can I buy London posters as a souvenir?
At 98 Types Studio, Market Hall, Camden Lock Place, Lower Floor, Stall 3, NW1 8AL, open daily 10am–6pm, or online at 98types.co.uk, from £3.
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